AN ONGOING DIALOGUE WITH VISIONARY FOUNDERS. NOTES, REFLECTIONS, AND ESSAYS FROM OUR MILAN STUDIO.

Journal
Interview with Georgia Luzi, founder Nudha Beauty
Interview with Georgia Luzi, founder Nudha Beauty
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Interview with Serena Cervellera, co-founder Le Signorine
Interview with Serena Cervellera, co-founder Le Signorine
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Interview with Cristina Marjinean, founder of Verso Visual
Interview with Cristina Marjinean, founder of Verso Visual
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THE FOUNDERS ARCHIVE /

In-depth conversations exploring the philosophies, challenges, and design choices behind contemporary independent labels.

Journal
Pinterest Predicts 2026: Interpreting the Trends for Conscious E-commerce
Pinterest Predicts 2026: Interpreting the Trends for Conscious E-commerce

How do the 2026 Pinterest trends of escapism and self-preservation impact your brand? Discover how to translate these shifts into your Shopify store design.

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How to Tell Your Sustainability Story with Elegance and Authority
How to Tell Your Sustainability Story with Elegance and Authority

Emerging brands have a lot of opportunities to get ahead of their competition, but they also face some unique challenges. One of the biggest is identifying and leveraging your niche.

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Why a Minimalist Theme is the Ultimate Choice for Premium Sustainable Brands
Why a Minimalist Theme is the Ultimate Choice for Premium Sustainable Brands
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THE DIGITAL EDIT /

Strategic essays exploring modern platform design, customer journeys, and scalable solutions for visionary online stores.

ALL ARTICLES /