Toteme
Stockholm's Toteme builds a modern uniform through refined silhouettes and expert craft. Their website is a masterclass in controlled minimalism, translating a distinct aesthetic into an immersive digital experience. Here are the key highlights:
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Aesthetic & Identity: A powerful identity built on a curated, lasting wardrobe. Minimalist yet distinctive pieces define their modern uniform.
Architectural UX: Clean, architectural design with a monochromatic palette. A strong grid creates a sophisticated experience that reflects the brand's vision.
Streamlined E-commerce: Seamless e-commerce with clean product pages and high-quality imagery. Collections are shown as complete looks to reinforce the uniform concept.
Narrative-Driven Content: High-quality editorials and campaigns are integral to the UX, building the brand's world by showing a lifestyle, not just clothes.
